Among the most popularly known sweepstakes in the United States were the American Family Publishers Sweepstakes (now defunct), Publishers Clearing House sweepstakes, and Reader's Digest Sweepstakes, each of which strongly persuaded entrants to purchase magazine subscriptions by placing stickers on contest entry cardstock while promising multimillion-dollar (annuity) winners who will be "announced on TV". The American Family Publishers sweepstakes used paid advertisements during NBC's The Tonight Show to announce its grand prize winners (for many years, its celebrity spokesman was Ed McMahon). All three companies eventually paid fines and penalties to a variety of states who initiated legal actions against them. Of those three companies, only Publishers Clearing House continues to use sweepstakes as a promotional device and as recently as 2010 paid $3.5 million to settle charges that it had violated the terms of a 2001 multi-state agreement for which it was fined $34 million.[14][15]

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Enter the CF Martin & Co The Membership Brings Rewards Sweepstakes. Winner will receive the opportunity to work with an authorized Martin dealer of his or her choice to create a custom Martin guitar (ARV: $10,000.00). Three (3) Second Prizes: Each winner will receive a Martin Guitar Gear Pack (ARV: $100.00 each). One hundred (100) Third Prizes: Each winner will receive a set of Martin strings (ARV: $7.00 each).The CF Martin & Co The Membership Brings Rewards Sweepstakes ends October 31st. 

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This Sweepstakes is open only to legal U.S. residents, residing in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina or Virginia (“eligibility area”), who are 18 years of age or older as of date of entry. This Sweepstakes is void outside the eligibility area and where prohibited or restricted by law. Employees, officers and directors of KING’S HAWAIIAN Bakery West, Inc. (“Coordinating Sponsor”), The Kraft Heinz Company, The Coca-Cola Company and Nathan’s Famous, Inc. (collectively, “Sponsors”), The Wilson Group (“Administrator”), Publix, and their respective advertising agencies, subsidiaries, parent companies, distributors, divisions, agencies and affiliates (collectively, “Sweepstakes Entities”), and their immediate family members (defined as parents, spouses, children, siblings, grandparents, and their respective spouses) or members of the same household (whether related or not) of each such employee, officer and director are not eligible to enter or participate in this Sweepstakes. At the discretion of the Coordinating Sponsor, potential winner may be subject to a background check and may be disqualified based on results of the background check: (a) if charged with or convicted of a felony or misdemeanor; (b) if Coordinating Sponsor determines, in its sole discretion, that such individual may reflect unfavorably on the Sweepstakes or the Sponsors; (c) if he/she is not eligible to receive the prize based on the eligibility requirements set forth in these Official Rules. All applicable federal, state and local laws and regulations apply.

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Sweepstakes with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually totals much less than that of the top prize. Firms that rely on sweepstakes for attracting customers, such as Publishers Clearing House and Reader's Digest, have also found that the more involved the entry process, the more entrants. Businesses often obtain marketing information about their customers from sweepstakes entries. Here, products are for free, and the company does not ask for specific knowledge for providing answers in the contests.

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