Except where prohibited by law, participation in the Sweepstakes shall constitute permission by each entrant for Sponsors, their parent and affiliated companies, or their agents, to use winners’ names, prizes won, hometowns, likenesses and any video/photo footage taken for purposes of advertising, Sweepstakes, and publicity (including but not limited to online posting) in any and all media now or hereafter known throughout the world in perpetuity, without additional compensation, notification or permission.
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Sweepstakes must be carefully planned to comply with local laws and curtail forms of entrant fraud and abuse. Before home computers were popular, a common method of entry was a mailed, plain 3" × 5" index card with the entrant's name and address. Massive computer-printed entries resulted in a new requirement that entries must be "hand-printed". Laser printers that can mimic ink pen writing are also a problem for sponsors. In most sweepstakes, entrants and their relatives must not be related to the sponsor or promoter.