Sweepstakes with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually totals much less than that of the top prize. Firms that rely on sweepstakes for attracting customers, such as Publishers Clearing House and Reader's Digest, have also found that the more involved the entry process, the more entrants. Businesses often obtain marketing information about their customers from sweepstakes entries. Here, products are for free, and the company does not ask for specific knowledge for providing answers in the contests.

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The Grand Prize Winner will win the following (the “Grand Prize”): a trip for Grand Prize Winner and up to seven (7) guests to Los Angeles, California, consisting of: (i) round-trip coach class airfare for Grand Prize Winner and guests to and from Los Angeles from the major U.S. airport nearest Grand Prize Winner’s residence within the 50 United States and D.C.; (ii) seven (7) days/six (6) nights’ accommodations at the iconic “Brady House” in Studio City, California (the “Brady House”); (iii) Los Angeles tourism experiences for Grand Prize Winner and guests; (iv) daily maid service, personal concierge and catering services (for select meals) for the duration of stay; (v) courtesy shuttle to/from airport and for the duration of stay (if the Grand Prize Winner is local ground transportation will be arranged); (vi) $25,000 presented in the form of a check; and (vii) video features on HGTV’s social network channels. ARV of the Grand Prize: $64,670. ARV of all prizes: $68,670.

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