Sweepstakes must be carefully planned to comply with local laws and curtail forms of entrant fraud and abuse. Before home computers were popular, a common method of entry was a mailed, plain 3" × 5" index card with the entrant's name and address. Massive computer-printed entries resulted in a new requirement that entries must be "hand-printed".[citation needed] Laser printers that can mimic ink pen writing are also a problem for sponsors. In most sweepstakes, entrants and their relatives must not be related to the sponsor or promoter.

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A sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners.[1] Sweepstakes began as a form of lottery that were tied to products sold.[2] In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws).[3] Under these laws sweepstakes became strictly "No Purchase Necessary to Enter or Win" and "A Purchase Will not Increase Your Chances of Winning", especially since many sweepstakes companies skirted the law by stating only "No Purchase Necessary to Enter",[4] removing the consideration (one of the three legally required elements of gambling)[5] to stop abuse of sweepstakes.[5] Today, sweepstakes in the USA are used as marketing promotions to reward existing consumers and to draw attention to a product.[2] By definition, the winner is determined by luck rather than skill.[6]

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Enter The Monster Energy Core Sweepstakes. There are ten Grand Prizes available to be awarded. Grand Prize winners will receive a six (6) day, five (5) night trip for Winner and one guest to Whistler, British Columbia, Canada. Trip will include round trip coach class air transportation to Vancouver Airport; five (5) nights standard hotel accommodation; $1,000 check. The (“ARV”) of the Grand Prize: $8,000. One Thousand Instant-Win Game Prizes are available to be won. Each Instant winner will receive a Monster Backpack. ARV is $70. The Monster Energy Core Sweepstakes Ends January 15th 2020.

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Among the most popularly known sweepstakes in the United States were the American Family Publishers Sweepstakes (now defunct), Publishers Clearing House sweepstakes, and Reader's Digest Sweepstakes, each of which strongly persuaded entrants to purchase magazine subscriptions by placing stickers on contest entry cardstock while promising multimillion-dollar (annuity) winners who will be "announced on TV". The American Family Publishers sweepstakes used paid advertisements during NBC's The Tonight Show to announce its grand prize winners (for many years, its celebrity spokesman was Ed McMahon). All three companies eventually paid fines and penalties to a variety of states who initiated legal actions against them. Of those three companies, only Publishers Clearing House continues to use sweepstakes as a promotional device and as recently as 2010 paid $3.5 million to settle charges that it had violated the terms of a 2001 multi-state agreement for which it was fined $34 million.[14][15]

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Sweepstakes are frequently used by fast-food restaurants to boost business. One of the most popular has been the McDonald's Monopoly "instant-win" game-piece promotion (To satisfy the "no purchase necessary" requirement, free game pieces are made available on request through the US mail). Soft drink companies also sponsor many sweepstakes, such as the Pepsi Billion Dollar Sweepstakes game and the Pepsi Stuff loyalty rewards program that allowed Pepsi drinkers to accumulate points from packages and cups and redeem them for merchandise. Pepsi Stuff was Pepsi's largest and most successful long-term promotion ever and it ran for many years in the US and in many countries around the world. Other sponsors may require the submission of a UPC of a company product (with provision for receiving a "free" UPC) for entry into the sweepstakes drawing.
Sweepstakes must be carefully planned to comply with local laws and curtail forms of entrant fraud and abuse. Before home computers were popular, a common method of entry was a mailed, plain 3" × 5" index card with the entrant's name and address. Massive computer-printed entries resulted in a new requirement that entries must be "hand-printed".[citation needed] Laser printers that can mimic ink pen writing are also a problem for sponsors. In most sweepstakes, entrants and their relatives must not be related to the sponsor or promoter. 

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Enter the Blue Buffalo The Venture into the Wild Sweepstakes. The Grand Prize winner will receive a 2019 Jeep® Wrangler Rubicon MSRP: USD $60,000. 4-day/3-night trip for winner and three (3) travel companions to Yellowstone National Park. The ARV of the complete sweepstakes Grand Prize is $67,300. The Blue Buffalo The Venture into the Wild Sweepstakes ends November 2nd. 

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