Some pay with points that are redeemable for cash or goods and typically you must rack up a bunch to redeem them for anything of significance. Others may give you a gift card, discount, or another token of appreciation for participating. Many others pay nothing or only offer sweepstakes entries for completing screening surveys to determine your eligibility for other, paid surveys. A few don't pay much of anything, unless you recruit others, as in a pyramid scheme.
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A little late getting into this discussion. But my favorite so far is OneOpinion. I think it’s mentioned here. Survey Junkie cool. MyPoints is okay. Ipso, not so much. I did make 300 points today in about 6 hours and every single survey except one I was disqualified for. I was disqualified for the two pointers as well as the higher pointed ones. I’ve never had that problem. Yes you get disqualified, but not everyone out of 30 or so. One of them I actually made to the 98% and was disqualified. I think they didn’t like the fact I was female, except that was answered at the beginning.
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