Companies, brands, and organizations from around the globe are constantly seeking the opinions of people just like you to help shape the products they develop and how they market them. They count on paid online surveys to provide them with reliable information. If you spend time online and enjoy giving your opinion, paid surveys are a great way to earn a little extra cash while helping these companies.
Post-recession, a lot of workers started looking for ways to earn extra cash. While most side gigs won’t supplant the steady cashflow of a regular job, they can pad a paycheck that hasn’t seen a significant boost in a few years. Paid surveys are often mentioned as one way to earn a few extra dollars fast. But are paid surveys a legitimate way to make money – or are they scams? The answer is that it depends on the survey and the company you are taking them for.
A few paid survey sites do pay relatively well in cash. However, many sites hype hypothetical, best-case scenarios that can't possibly apply to each and every consumer for each and every hour of participation. In the real world, the likelihood that you'll often earn the higher of the hyped amounts is slim. Most online paid surveys simply don't pay much, and you must be invited to complete them. To be invited, you must fit targeted demographics. That alone limits your earnings right off the bat, as you can't possibly fit every demographic.
Most reviewed paid survey sites effectively promise not to share personally identifiable information or not to share it without your consent. It's an industry standard by which legitimate marketing research firms are bound. But many membership sites reviewed don't make either promise or do so only in a limited or wishy-washy way. Unauthorized go-betweens don't have to honor marketing research privacy standards.
Ultimately, it is very unlikely that participating in online surveys will provide you with a steady, livable wage. However, if you enjoy participating in online surveys (especially if you like the prizes, coupons, and other more typical non-monetary earnings), be sure to avoid questionable third-party sites. Look for real paid surveys online that don’t require you to invest money.

There are also many questionable "middleman" third-party paid survey sites that hype easy money for participating in online marketing research from home. Here, the old adage is true: if it sounds too good to be true, it usually is. Further, it’s worth knowing that there’s a lot of competition among these companies for your participation – which means potential for exaggeration, at the very least, if not outright scams.


Most reviewed paid survey sites effectively promise not to share personally identifiable information or not to share it without your consent. It's an industry standard by which legitimate marketing research firms are bound. But many membership sites reviewed don't make either promise or do so only in a limited or wishy-washy way. Unauthorized go-betweens don't have to honor marketing research privacy standards.
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