Among the most popularly known sweepstakes in the United States were the American Family Publishers Sweepstakes (now defunct), Publishers Clearing House sweepstakes, and Reader's Digest Sweepstakes, each of which strongly persuaded entrants to purchase magazine subscriptions by placing stickers on contest entry cardstock while promising multimillion-dollar (annuity) winners who will be "announced on TV". The American Family Publishers sweepstakes used paid advertisements during NBC's The Tonight Show to announce its grand prize winners (for many years, its celebrity spokesman was Ed McMahon). All three companies eventually paid fines and penalties to a variety of states who initiated legal actions against them. Of those three companies, only Publishers Clearing House continues to use sweepstakes as a promotional device and as recently as 2010 paid $3.5 million to settle charges that it had violated the terms of a 2001 multi-state agreement for which it was fined $34 million.
5 the sweepstakes
The Grand Prize Winner will win the following (the “Grand Prize”): a trip for Grand Prize Winner and up to seven (7) guests to Los Angeles, California, consisting of: (i) round-trip coach class airfare for Grand Prize Winner and guests to and from Los Angeles from the major U.S. airport nearest Grand Prize Winner’s residence within the 50 United States and D.C.; (ii) seven (7) days/six (6) nights’ accommodations at the iconic “Brady House” in Studio City, California (the “Brady House”); (iii) Los Angeles tourism experiences for Grand Prize Winner and guests; (iv) daily maid service, personal concierge and catering services (for select meals) for the duration of stay; (v) courtesy shuttle to/from airport and for the duration of stay (if the Grand Prize Winner is local ground transportation will be arranged); (vi) $25,000 presented in the form of a check; and (vii) video features on HGTV’s social network channels. ARV of the Grand Prize: $64,670. ARV of all prizes: $68,670.